KOÇ, M. and ÖZBOZKURT, O. B. (2024) “VALUE CHAIN AND CRITICAL SUCCESS FACTORS FOR THE ADVERTISING AGENCY IN TURKEY’S ADVERTISING INDUSTRY”, Acta Scientiae et Intellectus, 1(1), pp. 26–35. Available at: https://www.actaint.com/index.php/pub/article/view/21 (Accessed: 5 December 2025).